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Sports & Leisure: Scoring Points and Creating Fans
It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can...
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Advertising: Do You Watch?
Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to...
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The Harbowl: A Marketer’s Dream (Oh, And Those $3.7 Million Ads!)
As marketers, we’re always looking for the story beyond the story. The one that will draw you in, grab your emotions and make you care. Yes, even for mammoth events like the Super Bowl. In 2013, the...
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Super Bowl XLVII: Not A Complete Blackout
I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks...
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Movin’ on Up: Small Businesses Go to the Big Game
It all started with a groundbreaking company that just wanted to encourage more interest amongst girls in science, technology, engineering and math (STEM). Who could predict that Goldieblox would...
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Super Bowl 50: Winners & Losers on the Big Stage
We know who won on the field, but who won the battle of the brands? Here’s our take on the winners and losers of Super Bowl 50 advertisers. “If it doesn’t sell, it’s not creative.” -David Ogilvy...
View ArticleSuper Bowl 52: Winners and Losers on the Big Stage
What a game! I had no rooting interest on the field this year, so I was happy to enjoy the back-and-forth action that went down to the wire. Congratulations to the Philadelphia Eagles on the...
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